![]() Deal Annotation lists the details of a promotion, a coupon code, or start and end dates in the email preview. You can still add extra interest to your Promotions Tab email preview with Deal Annotations. Subscribers can quickly and easily go directly to the product page they’re interested inĢ – Bring promo details front and center with Deal Annotation.Catch subscriber attention with product images without relying on an open.For example, you can use insights about the most popular items in the Product Carousel to invest in PPC ads strategically. Since clicking on a carousel image takes subscribers directly to the corresponding web page, you can track customer journeys. ![]() If you’re not already on the list, you can reach out to Google’s Promo Tab Outreach Team ( to be added.Īs for users: this has launched to all Gmail users, except for those in Europe, for now. Google is currently using an Allowlist of known brands that can use this feature. While the Product Carousel has had a sizeable rollout, any sender can use it now-as long as they’re on Google’s Allowlist. “Wait, isn’t that already a feature?” For some senders. Each product card links directly to the listing on your website. The Product Carousel isn’t just for show, though. You’ll be able to add product images, descriptions, and prices to the email preview in the Promotions Tab. Gmail’s Product Carousel gives you more real estate to catch someone’s eye. ![]() Your subject line and preview text have traditionally been your only tools for enticing readers into your email. 1 – Show off multiple items with a Product Carousel Here are two Gmail Promotions Tab updates we’re excited about. With a few updates coming to Gmail’s Promotions Tab this year, you’ll also have more opportunities to catch your subscriber’s attention. Seeing a promotional email in the promotions tab sets your subscribers up to take in the information rather than jarring them with a sales message in the primary inbox. It’s quite valuable to brands to have an important deal or great product shown with rich images, in the right place (the Promo Tab), at that moment.” - Hank Leukart, Product Manager, Google 2 Gmail Promotions Tab updates we’re excited about for 2023 “When people visit the Gmail Promo Tab, they’re signaling right then that they’re in a deal-finding and shopping mood. It’s a valuable tool for email marketers that’s about to get even more useful. Some people may try to work around the folder to land in the primary inbox, but repeat after me-the promotions tab is not the spam folder. One scenario made perfect sense, and the other was enough to stop you in your tracks.Ĭontext is exactly why the Gmail Promotions tab is the perfect place for your promotional emails to land. For example, think back to being a kid and seeing a teacher in the classroom versus in the grocery store.
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